Tips for Boosting your Visibility with SEO Content
As you probably already know, SEO is all about boosting the visibility of your website. It’s come a long way since the days of keyword stuffing, where copy could contain large amounts of keywords that made it sound unnatural and salesy, and the search engines didn’t know any better. If you want to rank in the search engines, it’s extremely important to focus on optimizing your content. However, today’s SEO wisdom dictates that you write primarily for humans. Ultimately, they are the catalyst for rankings as they are the ones who recommend your content, link to it and pass it around.
SEO copywriting is a specialized field. If you struggle with how to write well for both search engines and humans, you might want to consider outsourcing. Writers who provide SEO copywriting services are trained to achieve this precise balance, making them an invaluable investment as your site grows.
Once you’ve found a good source of SEO content, think about how to incorporate it into a content marketing strategy. This could involve several methods of distribution and promotion. One popular way to get your content seen is by starting a blog, either on your company’s site or on its own site. Blogs are really just another form of SEO content, written to inform, entertain and get people interested in your products and services. If you want to reach a lot of interested parties, try writing articles. Optimized articles with a link to your site at the end will bring people directly to you. Distribute them on article directories to get wide and deep exposure.
Social media is another place to put your SEO content. Twitter and Facebook allow you to link to your blog posts and articles. Digg, StumbleUpon and Technorati are just a few more sites where you can put your content and develop a following.
Try offering an RSS subscription for your content. RSS feeds give fans of your content a way to get it delivered automatically, as it’s posted. This is a great way to help readers share your content with others. Remember, linking is a big part of the ranking equation, so promote your content in order to develop back links from other sites.
Commenting on other people’s blogs also gives you an opportunity to get your link onto another site, so start adding thoughtful, insightful comments to blogs you find interesting. Even Twitter tweets count! These bite-sized nuggets of content all point back to you, and give you another chance to get exposure for your site. After all, the more eyes you have on your site, the more leads and sales you’ll get.
Beth Hrusch is Senior Editor at Interact Media, an seo content development service