Do you LSI?
LSI is Latent Semantic Indexing
Google is smart enough to know which words are RELATED.
Despite what you may think – secondary target keywords on your site don’t have to contain the same keywords or same words to be relevant.
Here – go look at this LSI tool
Search for your main keyword and see what keywords the top 10 sites have in common. The keywords that OCCUR often on those pages are related and trsut me – Google knows this!
Latent Semantic Indexing is easy with all the data they have!
The words that the top ranked web pages share are likely to be keywords that Google knows are related even though they are different looking on the surface.
Add a little LSI magic to yor site! You’ll get more top rankings!